Elevate Sri Lanka is a curated series of high-impact workshops designed for brand leaders, marketers, and agency custodians seeking practical global perspectives that can be applied meaningfully within local market realities.
Led by international strategist Teodora Migdalovici, the initiative brings global creative and effectiveness standards into focused, interactive learning sessions tailored for Sri Lanka’s evolving brand and creative ecosystem.
A limited number of brand, marketing, and creative effectiveness workshops will be available during the March visit, ensuring a high-quality, curated audience and practical, actionable outcomes for participating teams.
WHAT'S ON
What to expect
10th of March Actionable Takeaways
12th of March Actionable Takeaways
Want to be involved?
March 10th & 12th, 2026
Agenda
Our Industry Partner
PRICING
Register Now
10th of March Pass
LKR 112,500
Your Day 1 (10th March) Pass provides access to:
Full-day access to the workshop led by international strategist Teodora Migdalovici
Workshop materials and practical frameworks for immediate application within your brand or organisation
Networking opportunities with curated industry peers, plus all refreshments including morning tea, afternoon tea, and lunch
Limited Seats Available
12th of March Pass
LKR 112,500
Your Day 2 (12th March) Pass provides access to:
Full-day advanced strategy sessions on brand positioning, creative effectiveness, and global best practices adapted for Sri Lanka
Hands-on working modules for practical application and structured implementation planning
Curated networking with industry peers, plus full hospitality including morning tea, afternoon tea, and lunch
Limited Seats Available
SPEAKER
Keynote Speaker
An award-winning brand consultant, educational practitioner, lobbyist, and private diplomat, Teodora Migdalovici has played a pivotal role in positioning Romania within the world’s most demanding creative ecosystems, including its first awarded presence at Cannes Lions. With more than two decades of international exposure, her work consistently translates creative excellence into applied brand and business strategy.
She is the founder of The Alternative School, the pioneering force behind the Creative MBA concept, launched in the global market since 2015. Alumni of the program have gone on to win Gold, Silver, and Bronze Lions at Cannes and Effie, among other relevant international competitions.
Since 2005, Theodora has worked closely with creative and marketing ecosystems worldwide, advising leaders and teams on brand building and strategic positioning through creativity. In March, she will bring this global perspective to Sri Lanka through a curated series of workshops and learning sessions in collaboration with The Faculty of Brands
Teodora Migdalovici
The Alternative School
Founder & International Brand Strategist
What is Shifting from “Knowing” to Doing about?
Shifting from “Knowing” to Doing is a high-impact, two-day brand effectiveness workshop under the Elevate Sri Lanka initiative by The Faculty of Brands. The sessions focus on translating global creative and strategic standards into practical frameworks that Sri Lankan brand leaders, marketers, and agencies can immediately apply within their own business realities. Rather than theory-heavy discussions, the workshop is built around actionable tools, structured idea systems, and real-world case logic that help teams move from insight to execution.
Who should attend this workshop?
This workshop is designed for: Brand Managers and Marketing Managers CMOs and Business Leaders Agency Strategy, Creative, and Account Leads Entrepreneurs building scalable brands Teams preparing for effectiveness or creative award entries If your role involves shaping brand positioning, campaign development, cultural relevance, or long-term brand growth, this workshop is structured for you.
What makes this different from a typical marketing workshop?
This is not a motivational seminar or a surface-level trends presentation. Led by international strategist Teodora Migdalovici, the workshop integrates: A clinical approach to brand personality Cultural tension decoding frameworks The Seed-to-Bloom pathway for scalable idea building PR × Design × Visual Language integration models Exponential growth systems built on compounding creative logic Participants leave with structured thinking models, not just inspiration.
Do I need to attend both days?
Each day is structured as a standalone learning experience. Day 1 focuses on scalable idea systems, cultural decoding, and brand personality architecture. Day 2 focuses on legacy brand rejuvenation, Gen Z engagement, integrated expression systems, and exponential growth frameworks. While attending both days provides the most comprehensive value, participants may register per day based on their learning priorities.
What will I be able to apply immediately after attending?
Participants will be able to: Identify scalable ideas and stress-test their long-term viability Decode cultural tensions that align with their brand ecosystem Structure stronger case studies for awards or internal buy-in Build modular idea systems that compound over time Translate brand strategy into coherent PR × Design × Media expressions The frameworks are designed for immediate application within ongoing campaigns and brand planning cycles.
What is the venue, investment, and seat availability?
Venue: Hilton Colombo Residences 200 Union Place, Colombo 00200 Dates & Time: Day 1 – 10th March | 9.30 AM – 5.00 PM Day 2 – 12th March | 9.30 AM – 5.00 PM Investment: LKR 112,500 per participant (per day) Seats: Limited to 50 participants per day to ensure a curated, high-quality learning environment.